Of all the beauty trends to come from social media, lip stains are the one worth paying attention to. They’ve been around for a long time, of course, but became particularly popular with Gen Z last year as Wonderskin’s Lip Staining Masque reached viral status. Since then, a whole host of brands have followed suit and entered their own into the growing product category. But why the sudden love for them?
It's true – lip stains have always been a staple in the beauty world, but the formulas you’re familiar with are no match for this modern cohort. The new lip stain promises ultra long-wear without compromising on hydration (bye-bye dry lips!), along with a shade range so extensive you’re guaranteed to find one that matches your existing signature lipstick.
What is a lip stain?
A lip stain applies just like a lip gloss or balm but includes a tinting agent that temporarily stains the lips with vibrant colour. This means you can sip your midday cuppa without worrying about your colour fading or transferring onto the rim of your mug!
How long do lip stains last?
Depending on the formula, you can expect the colour to last anywhere from a few hours to all day. Some lip stains apply with a bold guide colour (such as Wonderskin’s striking metallic blue) that you wipe away after a few minutes to reveal a natural, flushed tint. On the other hand, brands like NYX and Rimmel offer lip stains that not only provide a beautiful tint but also leave behind a glossy finish – it's as easy as swipe-and-go!
How to use a lip stain
Instructions can vary, so your best bet is to follow the brand’s advice. As a general rule, however, apply to the lips as you would a gloss or balm, and either wipe away after a few minutes (and top with a gloss to add shine, if you like) or go about your day as usual.
The best lip stains for midlife women to shop now
1
Best for long-lasting colour
Wonderskin Wonder Blading Lip Stain Masque
£18 at Amazon$22 at Amazon$22 at Nordstrom
This is the tube in everyone's handbag right now. At first, its metallic-blue guide colour might seem intimidating, but the pretty, flushed stain that lies beneath makes it completely worth it. For a vibrant, raspberry-pink tint, try shades 'Whimsical' or 'Charming'. If you're after a more natural, universally flattering hue, 'Lovely' is the perfect choice. Trust us, this colour really does last all day!
How to use: Simply apply, leave for 20-30 seconds and wipe away, then top with a gloss or balm to add healthy shine.
Pro tip: Make sure your lips are well-moisturised before applying to ensure the stain doesn’t settle into any cracks or dry spots.
Another internet-viral product that lives up to the hype. This offers the same impressive staying power as Wonderskin's, but with a slightly different twist. Instead of providing an all-over tint, Sacheu's is designed to replace your traditional lip liner, giving you sharp, all-day definition.
How to use: Apply to the outer edges of your lips like a regular lip liner, then let it sit for up to 20 minutes before peeling (yes, peeling!) it off. From there, you can layer on lipstick or gloss to complete your look.
Pro tip: For the best results, leave the product on for at least 10-15 minutes. Peeling it off too soon can affect the colour payoff, so give it time to fully set.
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The beauty of NYX's lip stain lies in its effortless application. There is no drying time (or peeling!) required - just a gorgeous pop of colour and a glossy finish right from the start. As the gloss fades throughout the day, you'll be left with a beautiful, long-lasting stain that stays put for hours.
How to use: Apply all over the lips. That's it!
Pro tip: When using a lip stain, it's more important to apply the product neatly to avoid creating an uneven stain, as any irregular shape will stick with you all day.
I've found Rimmel's lip stain to be the most hydrating of all. It contains hyaluronic acid, aloe vera and vitamin E to keep lips feeling comfortable throughout the day, and once the product has dried down, it leaves a vibrant, satin-finish pop of colour that gets me compliments all day long. My favourite shade is 'Sassy'.
How to use: Apply all over the lips and leave to dry for a few moments.
Pro tip: For the best results, apply this lip stain in a thin layer, as the formula can pill if applied too thickly.
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5
Best natural lip stain
Benefit Benetint Rose Tinted Lip & Cheek Stain
Benefit's Benetint is a real cult favourite, and it's no wonder once you experience the natural, just-pinched colour it leaves behind. It won't be as long-lasting as other stains, but the watery formula is completely foolproof for anyone hesitant of giving lip stains a go. Better yet, you can also apply it to your cheeks for an easy one-product make-up look.
How to use: Dab onto lips and cheeks and use a brush or your fingers to blend out.
Pro tip: The product dries down fairly quickly, so make sure you work fast to blend once it's on your skin.
It doesn't get much simpler than Kiko's lip-staining marker pen. Use to outline your lips for long-lasting definition, or colour your lips in for a bolder look. The formula dries down quickly and soon feels like you have nothing on at all, making it a great buy for everyday wear.
How to use: Draw on to outline your lips or scribble all over for a stronger finish.
Pro tip: Once dry, add a lip gloss or balm over the top for a healthy shine!
